I was hired by my client to create a full brand suite including a website for her small therapy practice. Her practice focused on treating with a holistic perspective, honoring the connection and design of the body, mind and spirit.

I wanted to create a logo that told the story of her practice and her businesses definition: “Tether; As we learn to develop internal resiliency, we learn that we have a choice in what we attach to, what we tether and fasten ourselves to.”

The logo needed to be functional for many different uses both digitally and print.