I created this shirt+hoodie design as a Studio Artist with Wieden+Kennedy. I worked closely with the Alianza group, an internal employee resource group that focused on fostering and empowering our hispanic cultures and community, to create a t-shirt and hoodie design that captured hispanic culture at WKNY.

I chose to pitch a Mexican Loteria inspired illustrated design, featuring various elements from around the office, Wieden+Kennedy roots, and other latin community staples.

The front of the merch would feature an illustration that focused on the community at WKNY, along with the Alianza logo; The back of the merch featured all of the illustrations, assembled similar to how a loteria card would be set up.

I created clear instructions for the printer on how to print the designs on the items, and chose the color pallet for the end results. We worked with a local screen printing shop in Brooklyn.